While storytelling has been an essential part of human communication for thousands of years, it has been largely stiff-armed by corporate America for being too squishy and sorely lacking in logic and analysis – the beefy biceps of business communication. Thanks to recent advances in brain research, it is now considered a vital skill. How you organize your facts, information, and ideas into a story that speaks to the hearts and minds of your audience – and moves them to action -is an essential skill for effective communicators.
Storytelling cuts through corporate speak, jargon, and sales-heavy language. It activates our senses and is a gateway for engagement with an audience. We work with individuals and teams to tease out the stories that answer the “why”, “what” and “how” of your organization – your vision, your mission, your client needs, your customer experiences, your team’s stories and the list goes on. and on.
One of the wonderful side-affects of storytelling is that it puts both the speaker and the listener at ease. We all know how to locate ourselves in characters, plot, conflict, resolution and even transformation. Working together we mine the right story for your presentation and ensure that your delivery is captivating and memorable.
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